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« Management quiz »
[01]  02  

1.

Name the person who coined the term "Management by Wandering Around (Walking About)", and popularly known as MBWA?

Answer
2.

Who coined the term "Generation X"?

Answer
3.

Who postulated the concept of "Learning Organisation"?

Answer
4.

The father of Motivational Research once said, "Product image have been a key aspect of consumer behaviour studies". Identify the person?

Answer
5.

"Cocooning" and "Cashing out" are the terms coined by which management writer and futurist?

Answer
6.

Who pioneered the concept ESI, Emotional Surplus Identity, in the area of Management of Corporate Branding?

Answer
7.

Robert Kaplan and David Norton developed the concept which links company's current actions to its long term goals. Name the concept?

Answer
8.

Which management term is derived from the Greek word which means "Art of the General"?

Answer
9.

In management jargon what is known as "Semiotics"?

Answer
10.

Which management term originated from the book "Small is Beautiful" authored by Michael Shumacher?

Answer
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